AGIA launched a comprehensive action plan to identify and implement new ways to create program growth. We:
- Analyzed the current customer demographics and purchase preferences. As a result, we identified an opportunity to increase the amount of insurance purchased by existing insureds. Historically, members had purchased very low benefit amounts, especially for Term Life, Disability, and Hospital Income insurance.
- Partnered with the insurance underwriter to create and develop new Guaranteed Issue and Simplified Issue upgrade programs.
- Leveraged our proprietary on-bill upgrade software program to identify eligible members and to create a simple and convenient way to increase base coverage via a member’s regular bill.
Based on the success of on-bill upgrades, we expanded the program to include on-bill and standalone cross sells of additional products.