Sophisticated Marketing.
Accelerated Affinity Programs.
AGIA affinity marketers craft innovative strategies to fuel program growth. Working hand-in-glove with our in-house AGIA Administration, we leverage sophisticated, high-performance marketing databases, complex queries and data analysis, to help you engage new segments, cross-sell, upgrade, and more.
Lifecycle Marketing
From acquisition through retention- each touchpoint in a member's lifecycle is an opportunity to grow your relationship and solidify your brand. We work as an extension of your organization representing your brand through communication, seamless enrollment, new product marketing, and exceptional branded customer service.
Market Research
The “best products” are competitively priced and offer value to your members. By keeping a pulse on the affinity marketplace, membership, and general consumer trends, we find new ways to suit member needs and buying preferences.
Science-Driven
We identify, store, and analyze the value of actionable sources of data about members and program participants – giving us the knowledge to intelligently adjust our creative approach and generate maximum results from every marketing event.
Multi-Channel
Our systems and processes are designed to interact with each other and seamlessly support integrated channel marketing. We talk to your members across channels including newsletters, email, websites, social media, phone, and traditional paper-based communication.
Test/Learn
Continuous improvement is an essential part of our DNA, requiring a rigorous, data-driven test-and-learn methodology. Through statistical validation and thoughtful test constructs- we can uncover reliable results that we can explain. And when tests don't work, we learn too.
Single Source Data
Because we own our marketing and administration operations, AGIA has built a technology platform that leverages a single source of data for planning, execution, and measuring campaign performance. This opens the door for individual offers; launch on-demand, auto recurring, or event-triggered campaigns.
Administration:
Integrated. Integral.
Designed for Affinity.
AGIA’s administration operation was built from the ground up, and fully integrated with marketing on a shared data technology platform — enabling us to tailor offers, provide fast error-free enrollment and exceptional client-branded customer service.
With a relentless focus on execution and a defined process for continuous improvement, AGIA administration is designed to increase member satisfaction and client peace of mind.