Servicing and retaining current customers is as important at AGIA as acquiring new ones. In this case, a new technology was tested in the AGIA retention marketing arsenal.  A pre-recorded billing notice reminder was phoned to Legionnaire Insurance Trust insureds before the second billing notice. A reminder voice message was left for those who didn’t answer and for those who did, they had the option to connect directly to a customer service representative to answer questions and even pay their bill! The results? This single added effort resulted in an increase in retention of over 5%!!