The package that was considered our control was doing fine and producing results. Why change? At AGIA the most recent success story is the one we set out to beat with our next round of testing.

We’re always testing to achieve break-through results. So a new creative package was developed to test against the Travel Assistance (EA+) control package we developed for the Good Sam Club. The new creative package performed 525% better than the control! Customized versions of the new package have since been tested and rolled out across many of our clients, and they enjoy the same great member acceptance.