MARKETING

For such a typically creative discipline, we approach selling your members or customers pretty scientifically.

Of course, it all begins with an annual marketing plan that includes not only major solicitations, but upgrade, retention and cross-sell activities as well.

We’ll look closely at your audience – Who are they? Where are they? What’s the best way to reach them?  Often we’ll create sophisticated multivariate models to identify those who’ll be most receptive.

Then we think about the offer…how much?  What benefits are highlighted?  What are the cost options?

We’ll review our media options…direct mail, phone, interactive with custom created client Web sites.

Finally we’ll get to the message.  And although our creative work might win some awards, our bottom line is we want it to work…and we want it to represent you, your image and your brand.

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